For Business Owners Who's Products and Services Are The Best Kept Secret

Discover The #1 Step You Can Take Right Now To Get More Sales in Your Business without coming across as salesy! 

If you want to get more "yes's" in your sales efforts, this will be the most important book you'll ever read.

First, The Truth.

The results I’m sharing with you are not typical.


I have the benefit of over 25 years practice. The system inside the book is a product of that experience.


The average person who buys ‘how to’ info gets little to no results.


The real world examples I use inside the book are from real work.


Your own results will depend on your experience and work ethic.


All business entails risk, action, and consistent effort.  


If you’re looking for make easy money without any work DO NOT BUY THIS BOOK.


Nothing in this book is ‘easy’


With that’s ridiculously SIMPLE..let me show you...

Get The Book For $29.95 Just $5.95. 

Instant Delivery. Start reading immediately.

What You're Getting

This is drastically different from anything you've ever read because it is a step-by-step guide to massive success rather than a traditional "book".


The reason why is because there's no fluff.


It immediately gets down to the nitty gritty, showing you exactly what to do, how to do it, and why.  


Plus, it's easy to read.  


At just 180 pages, you can read it in an afternoon.   


And you'll immediately "get" the entire system I personally used to turn my own experience into selling products and services that generated $250 Million in sales for my clients annually.

I was an overnight success after 25 years.

Most online guru’s trot out a rags to riches story.


They found a laptop behind a dumpster and became an overnight millionaire, live on the beach in Thailand and work 6 minutes a day.


I don’t have one sorry.


An Overnight success after 25 years.


My first job was selling stationary to newsagents (Bookstores in Sydney.)


 I trudged through the streets of Sydney carrying a BIG blue bag with all my products inside, knocking on businessess in downtown Sydney. Some stores welcomed me, others did not. (knocking on doors is tough but it teaches you A LOT about selling)


I wanted to find an easier way. A more reliable way of making sales.


So I jumped on a plane to London and travelled around doing various jobs from carpet cleaning to selling. 


Things were ticking along until my relationship ended and I jumped on a plane back to New Zealand.


Back to square one.


Then, one morning, my brother brought in an ad from a radio station, they were looking for sales reps.


 "Why don't you apply" he said.. I did, and I got the job,


The radio station was called 93 FM.


This was my first taste of working more closely with business owners about solving their sales and marketing problems.


I was right at the coal face, learning business, understanding different types of problems they all had, and creating solutions to help my client's make more sales for their  business.


It was a steep learning curve for sure and I learned a lot.


Within 2 years I was running a sales team on a much bigger media company.


A bigger team, sales in the decline, management in turmoil.


That was where I met my mentors, and they offered me another job.


They had an idea.


Selling advertising membership programmes to small business using unsold advertising inventory.


Media companies are like airlines, they only have a certain amount of seats to sell.


Once the plane lifts off, the vacant seat  beside you cannot be sold.


Same with your favourite radio station, they only have a certain amount of advertising time to sell. 


If they sell to much advertising the listeners tune out.


With our plan every advertiser was sold a 12 month advertising programme for a set fee each month.


When we launched the first programme sold out within 3 days.


We generated $1.2 million dollars in one week, over 30% of the total revenue that media company had budgeted for the WHOLE year.


We were onto something. 


The journey began, quietly we built our company NRS Media into a powerhouse in direct media sales around the world.


It's wasn't easy in those first few years. It was hard, grinding work.


BUT we believed in our product, and wanted to share our secret to selling to small business owners using Radio, TV, newspaper and eventually online.


Over a period of 20 years we built a a company close to 200 staff, we had 400 media companies annually using our products, in 23 countries and in 11 languages.


Our sales exceeded $250 million annually, year- in year out for our clients.


I then sold it, along with my partners.


Then I got another idea.


Why not work with a publisher and write a book about my sales philosophy I had used over those 20 odd years?


The result? 


Selling is not optional- How to Master The Most Important skill

in Business And life.


Writing my book gave me time to recharge and for the last 2 years, I get to work with the clients I want.


Sure, I have sold literally hundreds of books online and to clients and their teams.

 BUT I wanted to get it out more efficiently and at a price everyone could afford.


The underlining message in my book is that everyone can sell, they just have to be open to the idea to be themselves, and not come across as salesy!






Listen, most people love to complicate the process of selling their product or service .


I know, I’ve made every mistake that has been made.


But it’s actually ridiculously simple.


Here it is: 


Step 1: Find a problem to solve. 

Step 2: Solve it with your solution. 


Everybody knows the first step is easy.


There are literally millions of problems to solve.


With your experience you can do that in your sleep.


But how do you turn that real- world experience into a system that can help you close the sale?


That’s what  the Selling is not optional book does.


And I detail every step inside this book.

Here's Just A Fraction Of What's Inside

  • The 7 principles that drive every sale. Learn these and you will be 100% more confident in selling your product. 

  • The 5 Essential drivers that your  buyer needs you to understand before they buy.

  • The mindset formula that changes the way you approach selling. 

  • Learn the buying and selling Journeys.  

  • The 4 secrets to understanding what makes you unique. 

  • No Means KNOW- The secret to easy negotiation. 

Please Don't take my Word for it.


What I particularly liked about Mike's book was the lack of sales theory. Its educational, inspiring and fact based. The various exercises in many of the sections together with proven real- world tips can be used immediately. "Selling in not optional" is an easy read and I highly recommend it. 

Stephen Pead- Sales Consultant- Coach

  • How to prepare for the sales journey

  • Generate instant authority in a single day and immediately outmanouver the competition. 

  • How even a complete newbie can learn the Sales Mindset System.

  • Sales Tools and exercises designed to get you sales immediately.

  • Knowing the difference between a price buyer and a value buyer.

  • One move that will make you stand out and get more appointments that you have before, even online.

And much, much, more!

Here's What To Do Next

The investment for this book is $5.95, and you get it instantly.


Why did I choose $5.95?   




I plucked it out of the air.


Well, really, I didn’t see value in pricing it like those crappy 99c Kindle books I download and never read. 


Or $19.95 like a ‘typical’ business book that has lots of fluff.


So I chose $5.95 as a no-brainer price.


And our testing shows it is working.


You get the book as a PDF download you can read on your phone, tablet, or computer (or print out on your printer if you love buying overpriced printer cartridges)


I figured you'd prefer get the book immediately, rather than having to wait a couple of weeks for the mailman.


As soon as you place your order today, you'll be sent an email with the link where you can get it.


From there you can download the book and read it.


And I’ve got something else for you to sweeten the deal...

Get 7 Days Training for FREE

Everybody says it BUT nobody does it.


They pay lip service to it!


Training does work, you just need the tools, and some basics to get you up and running.


When we train and pay attention consistently, it works.


When I wrote the book I wanted to add some value to my clients, so I created the 7 Day Sales Mindset Challenge.


I have had over 400 people go through the challenge.


In addition to you receiving the 7 Day Challenge, I have included a mini audio recording of the whole programme. 


My clients normally pay $199 for both the challenge and the mini audio book. 


I am giving you those as a bonus for getting my book.


That way you can turn the things you learn inside the book into clients.




" I download your  7 Day sales Challenge. I remember after going through it 

and emailing you and writing "Thanks Mike- This has been awesome.

Dennis Karantages - South Africa 

There Is No Catch!

I know there are some websites out there that offer you a great deal on something but then they stick you in some programme that charges your card every month.


This isn't one of them.


There's NO hidden 'continuity program' you must try ...or anything even remotely like that.  


I know there are also books out there that ‘leave you hanging’.


They leave out a key ingredient to get results in the hope they can sell you something later to complete the picture.


This is not one of those books.


It is my entire system top to bottom.


Of course, I want to work with you in the future, but I want you to have the full picture to make that decision.


I'm giving you this entire book as a means of 'putting my best foot forward' and demonstrating real value.


My hope is that you'll love it, and this will be the start of a good business relationship for years to come.

Time Is Of The Essence

Here's why.


I take a loss by selling you this book at this price.


The reason why, is that it costs me $25 in advertising costs to sell one book.  


So why would I do that? 




I want to create a great impression on you so that one day you might do business with me again.


Yes, I have other products and services that you might be interested in.


I’m hedging my bets that you’ll enjoy the book so much, you’ll ask to try other trainings and services I offer. Pretty straight forward really.


Oh - one more thing.

Come Behind The Scenes

When you grab a copy of my book you I invite you into the family.


No, it is not a cult.


It's a Private Facebook group where you get to see behind the scenes of my business and network with other business owners and sales people just like you. 


I hang out there daily and drop my latest trainings, case studies and what's working right now in high growth businesses.


Usually, I require a monthly subscription for these private client groups but when you buy today, I'll send you a complimentary invite immediately after your order.


My Simple Guarantee

I want to make this as easy as possible.


So here is my guarantee:


I 100% guarantee you'll love this book and the 7 Day Sales Challenge plus the mini audio book that goes with it.


If you don't I'll return your $5.95 let you keep the book and the FREE training and mini audio book anyway.


That's right. 


You don't have to send anything back. 


Just email me your receipt and I'll give you back your $5.95 with no questions asked.



This Is Truly A Limited Offer So Claim Your Copy Now Before It Expires

P.S. Lot's of people skip straight to the bottom to find out how much something is and what the deal is...


I'm offering you a 180 page book that outlines a new way to think about sales in these challenging times.


Discover the key insights that impact on your success in selling your best kept secret, your product or service.


This book gives you the tools to create a sales mindset in your business that will change the way you think about selling forever.


The book is $5.95


I am also helping you be more comfortable selling what you love without thinking you have to apply those 'salesy' tricks and techniques to get the sale.


On top of all that, I'm also giving you a 7 Day Sales Training programme FREE along with a mini audio book which gives you the Basic 101 on getting started in sales and how to change your mindset around selling and have fun doing it.


This is a very limited offer because it's a marketing test.


There is no 'catch' to this offer. You will not be signing up for any 'trial' to some monthly program or anything like that.


In fact, if you don't like the book let me know and I'll even give you back the $5.95. You don't even need to send the book back.

and claim your copy now. You won't regret it.

© Mike Brunel  2020. All Rights Reserved.